Brenda raises numerous questions, but “WHY?” is one that I think we were trying to answer in class today. There was a word on the tip of my tongue, and it wasn’t until I read some of Perloff’s “Introduction to Persuasion” at lunch that it came to me. He was discussing the variations of persuasion…sometimes coercion…that go on within cults. BELONGING. We need to belong to an entity bigger than ourselves. The question is: Should this entity have a good purpose for the whole world? For part of the world? For the group itself? Yes, we are looking to be independent, searching for some way to be unique, but we are searching for it within the constraints of a group to which we look for validation and acceptance. So, we want to be different and noticeable, but not too different, not too eccentric.
- The WELL Experiment in Community
- Stewart Brand & Wikipedia