New book by Ken Auletta “Googled” – Review – NYTimes.com

NOTE: Auletta’s Googled has been reviewed on this site, as well, by Sorin Adam Matei.

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Michiko Kakutani reviews Auletta’s latest media book (author also known for “Three blind mice” and “World War 3.0). “Googled” points both to Google‘s successes (especially its ability to sustain incredible rates of growth) and its potential weakenesses (especially its ability to stay focused).

Google is constantly pushing into new territory like cloud computing, the mobile-phone business and even a Wikipedia-like encyclopedia called Knol. As it does so, it is not only taking on new competitors, but it is also risking, in some critics’ view, a loss of focus. Google is “doing too many products and peanut buttering everything,” says one former executive, referring to a famous “Peanut Butter” memo once written by a Yahoo senior vice president who contended that Yahoo was spreading its investments thinly, like peanut butter, over too many ventures.

via Books of The Times – In ‘Googled,’ Ken Auletta Explores Company’s Inner Workings – Review – NYTimes.com.

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Sorin Adam Matei

Sorin Adam Matei - Professor of Communication at Purdue University - studies the relationship between information technology and social groups. He published papers and articles in Journal of Communication, Communication Research, Information Society, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes online interaction, and online community analytics and development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort . Dr. Matei is also known for his media work. He is a former BBC World Service journalist whose contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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