Obama Raised Half a Billion Online | washingtonpost.com

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The total amount raised by Barack Obama online represents a majority of his 2008 electoral funds. Time to take stock of this reality and think about it for the next electoral cycle.

Barack Obama raised half a billion dollars online in his 21-month campaign for the White House, dramatically ushering in a new digital era in presidential fundraising.

In an exclusive interview with The Post, members of the vaunted Triple O, Obama's online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.

“You looked at the money being raised online in the same way that you looked at the crowds who came to the rallies,” Joe Rospars, the 27-year-old director of Obama's new-media department, told The Post. “You were constantly surprised at the number of people who were coming out to see him,” and, when it came to online donations, “people exceeded our expectations as to what they were willing to do.”

via Obama Raised Half a Billion Online | 44 | washingtonpost.com.

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Sorin Adam Matei

Sorin Adam Matei – Professor of Communication at Purdue University – studies the relationship between information technology and social groups. He published papers and articles in Journal of Communication, Communication Research, Information Society, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei’s teaching portfolio includes online interaction, and online community analytics and development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort . Dr. Matei is also known for his media work. He is a former BBC World Service journalist whose contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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