The total amount raised by Barack Obama online represents a majority of his 2008 electoral funds. Time to take stock of this reality and think about it for the next electoral cycle.
Barack Obama raised half a billion dollars online in his 21-month campaign for the White House, dramatically ushering in a new digital era in presidential fundraising.
In an exclusive interview with The Post, members of the vaunted Triple O, Obama's online operation, broke down the numbers: 3 million donors made a total of 6.5 million donations online adding up to more than $500 million. Of those 6.5 million donations, 6 million were in increments of $100 or less. The average online donation was $80, and the average Obama donor gave more than once.
“You looked at the money being raised online in the same way that you looked at the crowds who came to the rallies,” Joe Rospars, the 27-year-old director of Obama's new-media department, told The Post. “You were constantly surprised at the number of people who were coming out to see him,” and, when it came to online donations, “people exceeded our expectations as to what they were willing to do.”