Social Loafing and Expectancy-Value Theory — Pers Soc Psychol Bull

How do we predict social behavior on social media? Shepperd and Taylor propose Expectancy Theory… The paper is also interesting for the connection it makes between group and personal expectations. I wonder, however, if the authors thought through the consequence of no social loafing on social media sites. Such sites need both producers and consumers, both actors and audiences.

Expectancy value theory holds that goal-directed behavior is a function of (a) expectations—the belief that performance depends on effort, (b) instrumentality—the belief that outcome depends on performance, and (c) outcome value—the value attached to achieving the outcome. The present research provides a direct test of two factors involved in the instrumentality component: the contingency between individual performance and group performance and the contingency between group performance and group outcome. Experiment 1 revealed that collective participants worked hard when they perceived a contingency between individual performance and group performance. Experiment 2 revealed that collective participants worked hard when they perceived a contingency between group performance and the group outcome. Taken together, the results confirm the importance of high instrumentality in eliminating social loafing.

via Social Loafing and Expectancy-Value Theory — Pers Soc Psychol Bull.

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Sorin Adam Matei

Sorin Adam Matei - Professor of Communication at Purdue University - studies the relationship between information technology and social groups. He published papers and articles in Journal of Communication, Communication Research, Information Society, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes online interaction, and online community analytics and development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort . Dr. Matei is also known for his media work. He is a former BBC World Service journalist whose contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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