The future of the book finally here: a book that sings, talks, and takes you to the movies

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Al Gore’s next book promises to start a publishing revolution. Keep your eyes on Push Pop Press.

The 800-pound gorilla in this digital space is Adobe, whose tools are used to create some tablet periodicals (including the iPad version of WIRED magazine). But the complexity — and expense — of Adobe’s Creative Suite is an opportunity for new entrants in the self-publishing game.

Problem is, it’s neither easy nor cheap for dead-tree publishers to hire app programmers, or to purchase the resources necessary to digitize their publications with sexy code. And after factoring in the hefty costs of development and time spent on production, mobile apps have hardly proven a goldmine for major publishers.

If successfully scaled, Push Pop Press could become the easiest and quickest way for publishers and independent artists to turn their media into iPhone and iPad apps and take a whack at making money in the App Store.

Book apps created with the platform can take advantage of the iPad’s and iPhone’s advanced sensors, touchscreen gestures, microphone and powerful graphics chip to turn reading into a rich, interactive experience, Matas said. Videos, interactive diagrams and geotagged photos are just some elements that can be embedded in a book produced with the tool.

Not impressed with words alone? Check out Gore’s tour of his book produced with Push Pop Press, embedded in the video below.

 

Al Gore’s Our Choice Guided Tour from Push Pop Press on Vimeo.

Sorin Adam Matei

Sorin Adam Matei - Professor of Communication at Purdue University - studies the relationship between information technology and social groups. He published papers and articles in Journal of Communication, Communication Research, Information Society, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes online interaction, and online community analytics and development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort . Dr. Matei is also known for his media work. He is a former BBC World Service journalist whose contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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