Movies Manipulate Your Brain with Neuroscientific Strategies to Keep you Watching (via Wired)

Psycho (film)
Psycho (film) (Photo credit: Wikipedia)

Great art relies on the technique of the missing element, which your mind completes or puts into motion. The knife plunging behind the shower curtain in Psycho is probably the best example. You infer the horror in your head, thinking of what the knife will do. Contrary to common, naive beliefs, more graphic images are not scarier. They are either gross or risible.

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In the past, the art of the unspoken was just that, an art. Today, big studios and major productions rely on the latest neuro-scientific theories to wring out that last drop of credulity in your media numbed brain.

“We’re constantly calculating where we think the audience’s eye is going to be, and how to attract it to that area and prioritize within a shot what you can fake,” Favreau said. “The best visual effects tool is the brains of the audience,” he said. “They will stitch things together so they make sense.”

via How Movies Manipulate Your Brain to Keep You Entertained | Science | WIRED.

Sorin Adam Matei

Sorin Adam Matei - Professor of Communication at Purdue University - studies the relationship between information technology and social groups. He published papers and articles in Journal of Communication, Communication Research, Information Society, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes online interaction, and online community analytics and development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort . Dr. Matei is also known for his media work. He is a former BBC World Service journalist whose contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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