Three great examples of corporate policy guidelines for social media campaigns

Chris Lake, at econsultancy, culled from the web several excellent examples of how big corporations train their empolyees to deal sith social media interactions. Here are just three examples:

IBM

Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.

Try to add value. Provide worthwhile information and perspective. IBM’s brand is best represented by its people and what you publish may reflect on IBM’s brand.

Speak in the first person. Use your own voice. Bring your own personality to the forefront. Say what is on your mind.

BBC

With conversations, participate online. Don’t “broadcast” messages to users.

With moderation, only police where we have to. Trust our users where we don’t.

'. We should be sensitive to the expectations of existing users of the specific site. If we add a BBC presence, we are joining their site rather than the opposite. Users are likely to feel that they already have a significant stake in it. When adding an informal BBC presence, we should “go with the grain” and be sensitive to user customs and conventions to avoid giving the impression that the BBC is imposing itself on them and their space.

INTEL

Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate. But if it gives you pause, pause. If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit “send”. Take a minute to review these guidelines and try to figure out what’s bothering you, then fix it. If you’re still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours – as is the responsibility. So be sure.

Perception is reality. In online social networks, the lines between public and private, personal and professional are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel by our shareholders, customers, and the general public-and perceptions about you by your colleagues and managers. Do us all proud. Be sure that all content associated with you is consistent with your work and with Intel’s values and professional standards.

via 16 social media guidelines used by real companies | Blog | Econsultancy.