Sunday, July 5, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Category: From Mass Media to Social Media Course

A course taught at Purdue University. Focus: Applicability of Mass Media research to Social Media

Media Framing, priming, and steering public attention

This module is a sequence of the course From Mass Media to Social Media Theory The history of media research is the history of just a few questions, of which the most salient is “what does media do to us?” There are…

What is a theory of mass communication?

What qualifies as a mass communication theory? Typically, the phrase is connected with the idea of “media effects.” Mass communication theories are typically imagined as ways to explain how mass communication affects us. How does mass communication influence our political or shopping choices, how…

Com 559 Syllabus – Current Trends in Mass Communication Research – From Mass Media to Social Media

Purdue University Fall 2017 Meeting time: Tuesday – Thursday, 12 – 1:20 PM, BRNG 2275 Office hours: BRNG 2140, 2:15 – 4 PM T-Th and by appointment Instructor: Sorin Adam Matei, smatei  at purdue edu According to the site Alexa.com, which tracks…

KredibleNet Workshop at Stanford University

  On October 18, 2013 I co-organized a workshop in collaboration with MediaX (Martha Russell) and Social Media Research Foundation (Marc Smith) on Trust, Authority, and Credibility at IRISS, on the Stanford campus, in Palo Alto. My co-PIs on the NSF grant that…

Cultivation Theory and Mass Communication Research, From Left to Right

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Cultivation theory suggests that heavy television exposure generates a world of ideas and mental content that is homogeneous and biased toward “reality” as…

Is Social Media a Spiral of Silence Machine? From “Daily Me,” to Homophily Bias, Filter Bubbles, and Echo Chamber Effects

 This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei  Can social media increase the effect of undesirable social communication processes, such as the echo chamber or spiral of silence?…

Knowledge Gap Hypothesis and Digital Divides – A review of the literature and impact on social media research

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Knowledge gap hypothesis proposes that more information does not always mean a better informed public, or at least that not all members of…

Are social media or Web 2.0 definitions in the eye of the beholder?

  This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Web 2.0 and social media core assumptions The popular concepts of social media and Web 2.0 hinge on the assumption that the…

The origins of media research: the effects paradigm

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei INTRODUCTION: Mass media has become a research issue during the 1930s and 1940s. This has imprinted it with an early concern with psychological…

Is two-step flow theory still relevant for social media research?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…

What can uses and gratifications theory tell us about social media?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Of the couple dozen theories that aim to explain how mass media impact society, how many of them are still valid today, when…

Does agenda setting theory still apply to social media?

Does the old fashioned newsroom still matter? Image via Wikipedia This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Agenda setting theory was proposed in the early 1970s by Maxwell McCombs and…

Can media system dependency account for social media? Or should communication infrastructure theory take care of it?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Media System Dependency Theory Core principles MSD proposes that media and its audiences co-exist in a state of ecological dependency. They establish relationships…

The social impact of social media: creator or destroyer of social capital?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is…

Social media and identity: From Goffman to Sherry Turkle, Meyrowitz and beyond

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Identity theories and social media What cultural and intellectual forces account for the social and intellectual ethos that fuels the social media revolution?…

Applied social media research: what makes Wikipedia tick?

Wikipedia, had in July 2010 over 12  million users and 3.5 million articles ( see latest Wikipedia Stats) and was the 4th most visited website on the planet (see latest data from Google’s AdPlanner). It is at the same time a prototypical…

Can social entropy theory explain social media?

Social entropy theory and analysis applied to communication This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social entropy theory is derived from Shannon’s Mathematical Theory of Communication and it proposes that…

Social cognitive theory, social learning, self-efficacy and social media

Albert Bandura, right Image by psicologiautal via Flickr This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social cognitive theory main tenets Albert Bandura’s (b. 1925) career spans more than 6 decades,…