Seven Layers of Social Media Analytics

A useful resource for those interested in mining data out of social media flows, the book introduces the novice researcher to basic techniques for:

• Scraping data from text
• Extracting and analyzing networks from social media flows
• Analyzing behaviors as evidenced by social media posting patterns
• Analyzing location data
• Analyzing hyperlinks and hyperlinked data
• Analyzing app and mobile traffic and use
• Search engine use