Social Media Analysis Online Class for Liberal Arts Majors
In collaboration with the Online Masters’ Program in Strategic Communication, I launched the Social Media Analytics Class, which will be available worldwide.
- Introduction to social media analytics
- Overview of digital analytics
- Twitter as a data source for analysis
- Introduction to social media analytics research
- Data science and social media analytics
- Building a social media research program
- Extracting meaning from data
- Tools to track social media analytics
- Organizing and categorizing social media data
- Analysing social media data using t-tests and correlations
How can social and digital media help a business improve? How can we get useful data from social and digital media? What are the limitations of such data?
Get answers to these questions and more in this introductory course to social and digital media analytics. In the course, you’ll learn how to turn social and digital media information into business intelligence, and discover why it’s so useful for professionals.
You’ll look at the different types of data you can get from social media and the opportunities and limitations each presents.
