What qualifies as a mass communication theory? Typically, the phrase is connected with the idea of “media effects.” Mass communication theories are typically imagined as ways to explain how mass communication affects us. How does mass communication influence our political or shopping choices, how…
Albert Bandura, right Image by psicologiautal via Flickr This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social cognitive theory main tenets Albert Bandura’s (b. 1925) career spans more than 6 decades,…