Saturday, June 27, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Tag: Business

US Military Scientists Solve the Fundamental Problem of Viral Marketing | MIT Technology Review

  The West Point Group on Network Science proposes a new method for determining the minimum number and the profile of the people in a network that need to be “seeded” with a message such that the message would become viral.  In…

Is Social Media a Spiral of Silence Machine? From “Daily Me,” to Homophily Bias, Filter Bubbles, and Echo Chamber Effects

 This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei  Can social media increase the effect of undesirable social communication processes, such as the echo chamber or spiral of silence?…

Digital Scholarship in Humanities and Social Sciences Course – 63200 Graduate Seminar at Purdue University Taught by Sorin Adam Matei

Description The course is a guide to the emerging field of educational and scholarly theories and practices that use networked computational resources and platforms to promote learning and research. It will investigate how technologies and the practices associated with them might generate…

Is open, non anonymous peer review better at producing accurate reviewes?

What if we allowed the authors and the reviewers of academic papers to interact with each other and, horribile dictu, to know each other’s identies. This PLOS paper believes that we would get better reviews and better papers. Citation: Leek JT, Taub…

Small investor panic selling creates great opportunities for investors

MSNBC opines that the recent massive stock sell-off reflects the panic that dominates the small investor scene. If truly irrational move, this panic might indicate that this is also a good time to invest. Thursday’s big sell-off, which saw the Dow Jones…

Business Wakes Up to Cloud Computing – NYTimes.com

We are finally getting somewhere… Cloud computing, though, is more than a hyper-efficient means of distributing digital services. The cloud model is animated by a set of Internet technologies for juggling computing workloads in data centers far more efficiently than in the…

An academic grant worth the cost of an aircraft carrier?

What you say if you got a $1.5 BILLION grant?  Samuel Ting (Nobel Prize laureate, 1974, MIT professor) got precisely this amount over 10 years to put a new experimental device in space. The device was meant to detect anti-matter. Although intriguing,…

Facebook makes 60% of its revenue from game applications and Groupon

Facebook does not seem to have a very large advertising footprint. In fact, it relies in great measure on two major partners, Zynga, the producer of Farmville, and Groupon. Gaming and group buying partners are responsible for 2/3rds of Facebook’s revenue. While…

Non-drilling platform burns, people lose sleep

Image via Wikipedia Excellent NY TIMES coverage of the recent incident in the Gulf. We need more reporting like this, careful with nuances and not eager to hype a situation already bade. Environmental groups quickly issued news releases, arguing that the fire…

Is two-step flow theory still relevant for social media research?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…

Does agenda setting theory still apply to social media?

Does the old fashioned newsroom still matter? Image via Wikipedia This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Agenda setting theory was proposed in the early 1970s by Maxwell McCombs and…

Can media system dependency account for social media? Or should communication infrastructure theory take care of it?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Media System Dependency Theory Core principles MSD proposes that media and its audiences co-exist in a state of ecological dependency. They establish relationships…

The social impact of social media: creator or destroyer of social capital?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is…

Social Loafing and Expectancy-Value Theory — Pers Soc Psychol Bull

How do we predict social behavior on social media? Shepperd and Taylor propose Expectancy Theory… The paper is also interesting for the connection it makes between group and personal expectations. I wonder, however, if the authors thought through the consequence of no…

Preece and Shneiderman about the pattern of collboration online using Wikipedia as a testing ground

This piece, which is available online, has become an instant classic… Billions of people participate in online social activities. Most users participate as readers of discussion boards, searchers of blog posts, or viewers of photos. A fraction of users become contributors of…