Sunday, June 28, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Tag: Functional magnetic resonance imaging

Movies Manipulate Your Brain with Neuroscientific Strategies to Keep you Watching (via Wired)

Great art relies on the technique of the missing element, which your mind completes or puts into motion. The knife plunging behind the shower curtain in Psycho is probably the best example. You infer the horror in your head, thinking of what…