What qualifies as a mass communication theory? Typically, the phrase is connected with the idea of “media effects.” Mass communication theories are typically imagined as ways to explain how mass communication affects us. How does mass communication influence our political or shopping choices, how…
Purdue University Fall 2017 Meeting time: Tuesday – Thursday, 12 – 1:20 PM, BRNG 2275 Office hours: BRNG 2140, 2:15 – 4 PM T-Th and by appointment Instructor: Sorin Adam Matei, smatei at purdue edu According to the site Alexa.com, which tracks…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Cultivation theory suggests that heavy television exposure generates a world of ideas and mental content that is homogeneous and biased toward “reality” as…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Web 2.0 and social media core assumptions The popular concepts of social media and Web 2.0 hinge on the assumption that the…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei INTRODUCTION: Mass media has become a research issue during the 1930s and 1940s. This has imprinted it with an early concern with psychological…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Of the couple dozen theories that aim to explain how mass media impact society, how many of them are still valid today, when…
Does the old fashioned newsroom still matter? Image via Wikipedia This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Agenda setting theory was proposed in the early 1970s by Maxwell McCombs and…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Media System Dependency Theory Core principles MSD proposes that media and its audiences co-exist in a state of ecological dependency. They establish relationships…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is…
This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Identity theories and social media What cultural and intellectual forces account for the social and intellectual ethos that fuels the social media revolution?…
Gang Signs on the Web creative commons image by JL! via Flickr Gang members use social media to organize payback missions or to snuff out snitches. A Washington Post article cited by Gawker and dugg 172 times reports that gangs regularly use…