Saturday, June 27, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Tag: Paul Lazarsfeld

The origins of media research: the effects paradigm

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei INTRODUCTION: Mass media has become a research issue during the 1930s and 1940s. This has imprinted it with an early concern with psychological…

Is two-step flow theory still relevant for social media research?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…