Tuesday, August 11, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Tag: Public Opinion Quarterly

Is two-step flow theory still relevant for social media research?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…

Does agenda setting theory still apply to social media?

Does the old fashioned newsroom still matter? Image via Wikipedia This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Agenda setting theory was proposed in the early 1970s by Maxwell McCombs and…