Monday, August 10, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Tag: Social Media Course

Com 559 Syllabus – Current Trends in Mass Communication Research – From Mass Media to Social Media

Purdue University Fall 2017 Meeting time: Tuesday – Thursday, 12 – 1:20 PM, BRNG 2275 Office hours: BRNG 2140, 2:15 – 4 PM T-Th and by appointment Instructor: Sorin Adam Matei, smatei  at purdue edu According to the site Alexa.com, which tracks…

Are social media or Web 2.0 definitions in the eye of the beholder?

  This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Web 2.0 and social media core assumptions The popular concepts of social media and Web 2.0 hinge on the assumption that the…

Is two-step flow theory still relevant for social media research?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…

What can uses and gratifications theory tell us about social media?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University bySorin Adam Matei Of the couple dozen theories that aim to explain how mass media impact society, how many of them are still valid today, when…

Does agenda setting theory still apply to social media?

Does the old fashioned newsroom still matter? Image via Wikipedia This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Agenda setting theory was proposed in the early 1970s by Maxwell McCombs and…

Can media system dependency account for social media? Or should communication infrastructure theory take care of it?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Media System Dependency Theory Core principles MSD proposes that media and its audiences co-exist in a state of ecological dependency. They establish relationships…

The social impact of social media: creator or destroyer of social capital?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is…

Social media and identity: From Goffman to Sherry Turkle, Meyrowitz and beyond

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Identity theories and social media What cultural and intellectual forces account for the social and intellectual ethos that fuels the social media revolution?…

Can social entropy theory explain social media?

Social entropy theory and analysis applied to communication This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social entropy theory is derived from Shannon’s Mathematical Theory of Communication and it proposes that…