This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…
I will never forget what William Dutton, now of Oxford Internet Institute Fame, one of my Annenberg School, USC professors, told me when I mentioned to him my belief that one day the set top cable box will be a computer and…