Augmented reality invades media, Postal Service

Some say it’s here, some say it’s not… Augmented reality is embraced by more and more media outlets. Esqiure, a magazine for whose Romanian edition I write from time to time takes the lead.

Esquire magazine plans to use next month that will let readers hold the December issue up to their computers’ cameras to get moving images of what they’re reading, such as an actor removing layers of clothes for a fashion story about dressing for the weather. Turning the magazine will trigger other actions, The Wall Street Journal reports, such as making it appear to snow.

The U.S. Postal Service has an AR app that lets users hold up an object to a computer’s camera to see what size box they’ll need to ship it. Musician John Mayer recently collaborated with Adobe and a community of coders to produce a music video that uses AR to let a viewer have the illusion of taking part in the scenes.

via Poynter Online – E-Media Tidbits.

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