Is the iPAD the future of magazine publishing?

Steve Job introduces the iPad
Steve Job introduces the iPad

Viv Magazine believes it is, as this NYTIMES article suggests. According to its website, VIVmag offers insight, advice and authentic stories to inspire and motivate women in their quest for a balanced and healthy lifestyle. Smart and vital, VIVmag readers know the way to live.

VIVmag is a first: It’s an all-digital magazine that delivers reliable, accurate service journalism in beauty, style, travel, wellness, healthy eating, fitness and awareness. Its audience of savvy women are genuinely committed to leading healthy, balanced lives.

VIV Mag Motion Cover – iPad Demo from Alexx Henry on Vimeo.

Sorin Adam Matei

Sorin Adam Matei - Professor of Communication at Purdue University - studies the relationship between information technology and social integration. He published papers and articles in Journal of Communication, Communication Research, Information Society, and Foreign Policy. He is the author or co-editor of several books. The most recent is Ethical Reasoning in Big Data. He also co-edited Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , both the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes online interaction, and online community analytics and development classes. His teaching makes use of a number of software platforms he has codeveloped, such as Visible Effort . Dr. Matei is also known for his media work. He is a former BBC World Service journalist whose contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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