Linguistic and Cultural Online Communication Issues in the Global Age
Edited By: Kirk St.Amant, Texas Tech University, USA
Several technological developments have altered our world in the last half-century. Among these were the new information processing and distribution platforms supported by computer-mediated communication (CMC). For many designers and Web usability researchers, addressing this situation seem limited to translating Web interfaces or content. The authors of this chapter advocate that the cultural cognitive styles of Web designers ultimately affect the performance and preferences of online users. In this chapter, the authors examine how this cultural cognitive approach should be considered in relation to international Web site design. They also explain how and why specific attention should be paid to the impact of the Web designers’ culturally shaped cognitive style on the design and development of online information.