Sunday, June 28, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

The death and rebirth of Urizenus Sklar

Peter Ludlow’s (aka Urizenus Sklar) adventures in cyberspace, especially in what is now known as the Metaverse, are legendary and the stuff of legend. His latest book, coming up in October, which I had the privilege to read as a pre-print manuscript, is absolutely fascinating. The many kabbalahs that mesh through the fabric of Second Life and other similar related proejcts are beyond anyone’s wildest immagination. Did you know, for example, that Second Life is in the grip of multiple web-based mob-like organizations? Did you know that Second Life is the new Las Vegas, fueled by sex, greed, corruption and gambling? Did you now that power games and power plays can be just as nasty and at times bloody in Second Life as they are real life? A must read for the innocent caught up in the mist of hype surrounding the latest cyberfrontier town.

The Second Life Herald
The Virtual Tabloid that Witnessed the Dawn of the Metaverse
Peter Ludlow and Mark Wallace

When a virtual journalist for a virtual newspaper reporting on the digital world of an online game lands on the real-world front page of the New York Times, it just might signal the dawn of a new era. Virtual journalist Peter Ludlow was banned from The Sims Online for being a bit too good at his job–for reporting in his virtual tabloid The Alphaville Herald on the cyber-brothels, crimes, and strong-arm tactics that had become rife in the game–and when the Times, the BBC, CNN, and other media outlets covered the story, users all over the Internet called the banning censorship. Seeking a new virtual home, Ludlow moved the Herald to another virtual world–the powerful online environment of Second Life–just as it was about to explode onto the international mediascape and usher in the next iteration of the Internet.

In The Second Life Herald, Ludlow and his colleague Mark Wallace take us behind the scenes of the Herald as they report on the emergence of a fascinating universe of virtual spaces that will become the next generation of the World Wide Web: a 3-D environment that provides richer, more expressive interactions than the Web we know today. In 1992, science fiction writer Neal Stephenson imagined the “Metaverse,” a virtual space that we would enter via the Internet and in which we would conduct important parts of our daily lives. According to Ludlow and Wallace, that future is coming sooner than we may think. They chronicle its chaotic, exhilarating, frightening birth, including the issue that the mainstream media often ignore: conflicts across the client-server divide over who should write the laws governing virtual worlds.

Peter Ludlow, Professor of Philosophy and James B. and Grace J. Nelson Fellow at the University of Michigan, is the author of Semantics, Tense, and Time: An Essay in the Metaphysics of Natural Language (MIT Press, 1999), among other books, and the editor of Crypto Anarchy, Cyberstates, and Pirate Utopias (MIT Press, 2001) and High Noon on the Electronic Frontier (MIT Press, 1996).

A freelance journalist, Mark Wallace has written widely on virtual worlds and online games for a variety of publications, including Wired and the New York Times. He is the editor of leading metaverse blog 3pointD.com, and an author of Second Life: The Official Guide.

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