Social Media

The invisible computer is called Chumby

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Norman, the psychologist of POET fame (Psychology of Everyday Things) who gave the world the concept of device affordance, shot one of its last shells across the bow in his “Invisible: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution“. His theory is simple: make computing in an infrastructure, say like electricity, and computers into appliances, say like microwave ovens. Instead of one desktop, seed the house with 10-20-50 minicomputers, each doing one thing really well. Chumby takes this challenge to the natural conclusion, as far as content is concerned. Make information into something to be be attended at, not something to be pulled from the bowels of the best (aka, Internet).

Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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