How do you follow up a little movie like Titanic? Most directors would probably grab their knees, curl into a fetal ball, and rock back and forth babbling “I’m the king of the world.” But James Cameron is no ordinary director. Granted, it’s been 12 years since Jack and Rose made goo-goo eyes on the Lido Deck, but Cameron hasn’t forgotten how to crank up the hype machine. Last month, he unveiled 25 minutes of footage of his latest film, the $200 million-and-change 3-D sci-fi epic Avatar at Comic Con — 25 minutes that left the unwashed masses slack-jawed, drooling, and giddy. And now, as he enters stage two of his drum-beating PR campaign, he’s taken a strangely humble, Joe-Sixpack approach for a film that anyone in their right mind would argue is the blockbuster to beat this winter simply based on the auteur’s track record (The Terminator, Aliens, etc).
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