Sunday, June 28, 2026 Strategy, technology, media, and social systems

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Sorin Adam Matei

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Augmented Reality Vs. Virtual Reality: Which One Is More Real?

Augmented reality replaces virtual reality as new tech shibboleth. Since mid 2009 augmented reality has become a favorite search term on Google.

Relative Google search proportions for Augmented and Virtual Reality

The advent of touchscreen mobile phones with GPS and cameras such as the iPhone and Android phones is giving rise to an array of AR apps from Sekai Camera, Layar, and more. Generally, these apps show the world around you as seen through your phone’s camera, but in addition to functioning as a viewfinder, your screen also functions as a regular computer screen. With help from the GPS and on-board compass, it can place information or graphics on top of buildings or objects seen through the viewfinder.

via Augmented Reality Vs. Virtual Reality: Which One Is More Real?.

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5 comments

  1. I just googled “spatio-social media” and “socio-spatial media” to see if there was such a subset of social media.

    That’s because I needed a catchy and intuitive phrase to describe the essence of my particular research. Well, both of them turned up zero hits on google. Does that mean we “own it” if I publish the phrase here and now?

    tjr

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