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Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

September 10, 2010

Will instant search handicap Google in its race against Yahoo and Facebook?

google instant search
Goolge instant search Image by ursonate via Flickr

Although the ruler of search, Google seems to lose ground in terms of “stickiness”, amount of time people spend on the site. An interesting question is how will the new Google instant search feature, which speeds the time it take to conduct a search, will impact the amount of time people spend on Google sites.

Americans spent more time socializing on Facebook than searching with Google for the first time in August, and Yahoo edged out the search giant in monthly traffic, according to new data from marketing research firm comScore.

Users spent 41.1 billion minutes on Facebook in August, 39.8 billion minutes on Google, and 37.7 billion on Yahoo. Yahoo beat out Google in monthly traffic, with 179 million unique visitors to Google’s 178.8 million. Microsoft came in third with 165.3 million.

via Google Losing Ground As Users Spend More Time on Facebook and Yahoo.

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