Economist calls Ipad smashing success

September 21, 2010 Sorin Adam Matei

Smitten with its rival magazines app success the Economist muses aloud:

Even before the device had a name, media executives knew what they wanted from the iPad. Like the Kindle, Amazon’s e-reader, it could be used to sell digital issues of newspapers and magazines. Like the web, it could be used to deliver targeted advertising. It would look better than both. Newspaper and magazine firms were determined to steer its evolution. Terry McDonell, who oversees Sports Illustrated, helped create a futuristic-seeming video of a hypothetical issue filled with whizzy graphics and interactive ads.

Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

Sorin Adam Matei

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