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Augmented Reality Localaware Media Syndicated

Volvo Drives Augmented-Reality Ad Campaign on YouTube

March 11, 2011 Syndicated Source

Volvo announces augmented reality campaign:

The next effort in new media is for the new Volvo S60 sports sedan. Volvo and its agency, Team Volvo, part of Havas, are joining forces with the YouTube unit of Google for a campaign centered on augmented reality.
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