Current Affairs

The royal wedding of Kate and William: the oath, the kiss, and the flags

Prince William and Catherine Middleton - First...

The media coverage of the greatest wedding of the 21st century (so far), compressed to 1.5 minutes by MSNBC. Great footage, especially the one inside the cathedral, shot from above the altar. The audience of the wedding was absolutely staggering, more than 2 billion people watched the ceremony. It was, according to Wall Street Journal, the ultimate reality show.

An estimated two billion TV viewers will see all or part of the coverage of Prince William and his longtime girlfriend Kate Middleton exchanging vows at Westminster Abbey. Add an expected 400 million for online streaming and radio and the number swells to nearly 35% of the world’s population. An additional 800,000 observers likely will crowd outside Buckingham Palace the day of the event, many of them tweeting and Facebook posting and shooting video with their phones.

In 1981, the U.S. was still largely a three-network nation. Cable was in its infancy, VCRs even younger. There was no Internet, virtually no cellphone technology, no social media. In the U.K. BBC1 began the wedding day with a “Tom and Jerry” cartoon. Tweets was the name of a band on the U.K. charts with a hit called “The Birdie Song.”

The explosion of new media options will be put on vivid display, even as the main event will still consist of chiming church bells, choreographed kisses and pastel feathered hats. For something that will take only six hours, broadcasters and cable channels are finding hundreds of ways to slice, dice and piggyback on the big event with reality shows, documentary specials, and at least two made-for-TV cable movies.

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Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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