For the same results, total television ads cost $50 billion more:
Mohan noted a $50 billion disconnect between consumer attention given to digital, and consumer attention given to television. In other words, major brand advertisers are spending a lot more in TV than in digital, a theme that many others have echoed in my preparation for Summit conversations (see Desmond and Matthews, for example).
Plus, there is a $200 bn market in Internet advertising…
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- Google’s Neal Mohan: A $200 Billion Opportunity (battellemedia.com)
