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MOMA Art Exhibit Turns 2d Codes into Art

QR Code for "An Internet of Things" ...
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QR codes, which are a type of barcodes that can call up multimedia on cell phones (see Around the World in 80 Days example to the right), are now embraced by the art world.  The MOMA art exhibit ““Talk to Me: Design and the Communication Between People and Objects” aims to unleash (and critique) the world of interactive, ubiquitous communication into the art world:

Scan the label on Adi Marom’s robotic, height-adjusting footwear, for instance, and a video of the shoes in action will pop up on your phone, along with a link that allows you to read and enter comments on Twitter. (Viewers whose phones aren’t smart enough can access all this content on MoMA’s excellent Web site for the show.

I’m no Luddite, but I have mixed feelings about smartphone-assisted viewing. Exhibitions that come with hash tags and video links, in my experience, sacrifice one form of engagement for another.

It didn’t help that I happened to be reading Gary Shteyngart’s “Super Sad True Love Story,” a dystopian satirical novel that meshes almost too perfectly with the world envisioned by “Talk to Me.” In the book thoughtful conversations are almost obsolete and every face-to-face interaction is governed by a portable, Orwellian device — a descendant of the smartphone — called the “äppärät.”

Something close to that future can be glimpsed in a section of the show titled “I’m Talking to You,” which includes helmet-masks that replace facial expressions with emoticons and a “muttering hat” that channels your words directly to your own ears. (Alas, they’re for display only.)

For every one of these, though, there’s an object with practical and potentially life-changing applications. Consider the EyeWriter, inspired by a paralyzed graffiti artist, which transforms ocular movements into drawings. Or the Muslim prayer rug designed by Soner Ozenc that lights up when pointed toward Mecca.

Most of these innovations are grouped under the rubric “Life,” which also features edifying graphs and charts on things from household energy use to tooth brushing. The idea here is that behavior can be modified through clever data aggregation and display. Read the rest Art Review: Art That Interacts if You Interface (nytimes.com)

Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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