Sorin Adam Matei
DigiHumHardware

Barnes and Noble to spin off Nook HD

Sorin Adam Matei

CNN announces that as the sales of barnes and Noble ereaders tumbled, the company reconsiders its strategy.

Barnes & Noble is starting to have second thoughts about the Nook.
After sales of the e-reader and tablet line fell 34% in the company’s fiscal fourth quarter, which ended in April, Barnes & Noble executives said Tuesday that it’s time for a change in strategy.

The bookseller will stay the course on its e-reader business, but Barnes & Noble plans to pursue a partnership to help it make Nook HD tablets. The company will continue to sell Nook tablets in stores, but future devices might be co-branded with the new manufacturer’s name as well as the Barnes & Noble logo.

http://money.cnn.com/2013/06/25/technology/mobile/barnes-and-noble-nook/#!/articles/2013/05/09/technology/mobile/microsoft-nook-barnes-and-noble.json

At the same time Microsoft plans to buy the Nook, in which has already invested…

Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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