Social Media

How much can you make from your YouTube channel subscriptions? About 10 dollars a head, a year…

Image representing YouTube as depicted in Crun...
Image via CrunchBase

New York Times reports that a successful YouTube broadcaster with 1,000,000 subscribers to multiple channels, who posts at least 20 new video segments a week may expect a little bit more than 100,000 dollars a year in revenue. This is about $10 a head. The revenue is mostly Google AdWords, which only flows when a subscriber actually clicks on an ad overlaid on top of your clips. However, this does is not represent the net income of the broadcaster, who has to pay for equipment, some editing, and at least a minimal staff. She could probably count, at the very best, on $50,000 before taxes. This is a pittance, considering the fact that her audience is, after all, in the hundreds of thousands….

via Chasing Their Star, on YouTube – NYTimes.com.

Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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