Sorin Adam Matei
Twazzup analysis of Donald Trump
Current AffairsSocial Media

Hillary Clinton’s breathing down Trump’s neck only makes his sails billow in Twitterspace

Sorin Adam Matei

On the quiet Saturday morning of July 23rd, just after the Republic National Convention, Donald Trump was getting about 7500 Tweets per hour. Hillary somewhere around 5500. The interesting part was that while Hillary got quite a bit of traction from the usual suspects, CNN, New York Times, Forbes, AP, Trump’s voice was ventriloquated and spread far and wide not only by the same media but also by Hillary’s social media campaigning…

This finding, gleaned from an analysis of Twazzup ,confirmed some of our earlier insights, namely, that Hillary Clinton’s social media campaign has been focused so much on Donald Trump she ended up stoking Trump’s boilers, providing him a lot of steam. More important, she seems to lose her social media focus.

Twazzup, a social media monitoring site, provides information about the velocity of any given term in Twitter, measured as “TPH” (tweets per hour) and a list of “top influencers” – individuals that are most responsible for making a term visible on Twitter. Here are two screenshots, captured Saturday morning. As you can see, Hillary is one of Trump’s top influencers.

 

Twazzup Analysis of "Hillary Clinton"
Twazzup Analysis of “Hillary Clinton”

 

Twazzup analysis of Donald Trump
Twazzup analysis of Donald Trump

Sorin Adam Matei

Assistant Vice President for Partnerships in Strategic Defense Innnovation and Professor of Communication at Purdue University, Director of the FORCES initiative leads research teams that study the relationship between technological and social systems using big data, simulation, and mapping approaches. He published papers and articles in Journal of Communication, Communication Research, Information Society, National Interest, and Foreign Policy. He is the author or co-editor of several books. The most recent is Structural differentation in social media. He also co-edited Ethical Reasoning in Big Data,Transparency in social media and Roles, Trust, and Reputation in Social Media Knowledge Markets: Theory and Methods (Computational Social Sciences) , all three the product of the NSF funded KredibleNet project. Dr. Matei's teaching portfolio includes technology and strategy, online interaction, and digital media analytics classes. A former BBC World Service journalist, his contributions have been published in Esquire and several leading Romanian newspapers. In Romania, he is known for his books Boierii Mintii (The Mind Boyars), Idolii forului (Idols of the forum), and Idei de schimb (Spare ideas).

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