CNN announces that as the sales of barnes and Noble ereaders tumbled, the company reconsiders its strategy.
Barnes & Noble is starting to have second thoughts about the Nook.
After sales of the e-reader and tablet line fell 34% in the company’s fiscal fourth quarter, which ended in April, Barnes & Noble executives said Tuesday that it’s time for a change in strategy.The bookseller will stay the course on its e-reader business, but Barnes & Noble plans to pursue a partnership to help it make Nook HD tablets. The company will continue to sell Nook tablets in stores, but future devices might be co-branded with the new manufacturer’s name as well as the Barnes & Noble logo.
http://money.cnn.com/2013/06/25/technology/mobile/barnes-and-noble-nook/#!/articles/2013/05/09/technology/mobile/microsoft-nook-barnes-and-noble.json
At the same time Microsoft plans to buy the Nook, in which has already invested…