Saturday, June 27, 2026 Strategy, technology, media, and social systems

I Think

Sorin Adam Matei

Analysis, research, maps, and essays from Sorin Adam Matei.

Tag: Marketing and Advertising

Why The New York Times eliminated its social media editor position | Poynter.

Image via CrunchBase Could this be a sign of the time? New York Time thinks social media so central to its effort that it insists that all of its editors and writers think “socially”… Earlier this week, New York Times Social Media…

Is two-step flow theory still relevant for social media research?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Elihu Katz, Paul Lazarsfeld, and Gabriel Tarde have already said that media are profoundly social. Newspapers have been read at breakfast for almost…

The social impact of social media: creator or destroyer of social capital?

This is a learning module for the class Contemporary Social / Mass Media Theory taught at Purdue University by Sorin Adam Matei Social Capital Theory proposes that effective social action and the wellbeing of social groups, from the smallest voluntary organization to entire societies, is…

Social Loafing and Expectancy-Value Theory — Pers Soc Psychol Bull

How do we predict social behavior on social media? Shepperd and Taylor propose Expectancy Theory… The paper is also interesting for the connection it makes between group and personal expectations. I wonder, however, if the authors thought through the consequence of no…