Why The New York Times eliminated its social media editor position | Poynter.

Could this be a sign of the time? New York Time thinks social media so central to its effort that it insists that all of its editors and writers think “socially”…

Earlier this week, New York Times Social Media Editor Jennifer Preston tweeted that she would be returning to reporting full-time. The news made me wonder: What would this mean for social media at the Times?Preston told me by phone that the Times plans to eliminate her position in early 2011 and shift social media responsibilities to Aron Pilhofer‘s interactive news team. When her current job ends, Preston will begin covering social media as a Times reporter.The move is part of the Times’ efforts to more fully integrate its print and digital operations. It’s also an acknowledgment that social media needs to be — and is already — a shared responsibility.

via Why The New York Times eliminated its social media editor position | Poynter..

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