Augmented Reality

The next effort in new media is for the new Volvo S60 sports sedan. Volvo and its agency, Team Volvo, part of Havas, are joining forces with the YouTube unit of Google for a campaign centered on augmented reality.See all stories on this topic »

We've spoken to the top minds in augmented reality throughout AR Week on Pocket-lint and, when we asked them what was holding this exciting technology back from the big time, we noticed a certain pattern to their answers. So, if you've always w…

Augmented reality is getting adopted by a growing number of companies which either integrate AR features into their iPhone and Android apps or make layers/channels for the two popular AR browsers – Layar and junaio. That said, we weren't surprise…

If you haven't already had your mind blown as to the future that augmented reality can bring us, then you've got a little catch up reading to do but, don't worry, there's a wealth of articles from us yet to come. For the moment though c…

by Garnett Lee, Mar 02, 2011 5:00pm PST Sony showed off an impressive augmented reality demo running on its Next Generation Portable (NGP) at GDC 2011. David Coombs, platform research manager for the NGP, introduced the augmented reality demo by …See…

Augmented reality refers to the results of capturing digital information and overlaying it with physical reality. Smart phone users can use their device as a lens to see the mixture of digital and physical. If you're having trouble watching this vi…

It's AR Week on Pocket-lint which means that we'll be running you through all the latest apps, features and news from the world of augmented reality. Each day we've been giving the AR lowdown in our 6pm Apps of the Day section but obviously…

What we're going to take a look at is how augmented reality actually works and, from that, you should get a pretty good idea of why we are where we are with AR applications and what it's going to take to get this branch of technology up to that…

Augmented reality is bringing new layers of information and engagement to av communications? As more and more applications spring up, Adrian Pennington asks is this disruptive technology about to go mainstream? Among the many quotable scenes in David ….

Car brand Ford has launched an augmented reality campaign across the nation's shopping centres, featuring its Grand C-MAX car on JCDecaux's six sheet screens. The campaign, by Ogilvy & Mather and digital production company Grand Visual allo…

Augmented reality is all very well on paper but, if you really want to know what it's about, the best thing to do is see it with your own eyes. Fortunately, some web apps, the odd bit of software, Adobe Flash, your webcam and your office printer ar…

The Company's products, personal display devices that offer users a portable high quality viewing experience, provide solutions for mobility, thermal sighting systems, tactical wearable displays and virtual and augmented reality. …See all stories…

Education's first classroom curriculum based on “augmented reality” technology attracted huge crowds at just-completed educational technology conferences in Florida and Texas. Pioneered by Logical Choice Technologies, Letters alive (TM)—a new…

Further proof that we are on the brink of an evolutionary leap in how we, as intelligent beings, experience our surroundings is provided by an iPhone application from Ogmento, a company dedicated to developing augmented reality games. …See all storie…

The 3DS is going to launch with five augmented reality games preloaded, but we only knew what one was, with the remaining four taunting us. The rest were going to be surprise until a leaker ruined it all. I don't even want the 3DS now. …See all s…

By Gary Kim, Contributing Editor Some believe mobile augmented reality, which overlays useful information on real-world views seen through a mobile phone's camera viewfinder, has the potential to transform mobile marketing, online search, tourism, …

TripAdvisor Adds Virtual Tours Using Augmented Reality to iPad App. by on February 17, 2011. http://photos.prnewswire.com/prnc/20080902/TRIPADVISORLOGO BARCELONA, Spain, Feb. 17, 2011 /PRNewswire/ — Mobile World Congress — TripAdvisor®, …Web Buy…

PopSci.com readers can experience the augmented reality cover at www.popsci.com/grabit. To enable the March cover, Popular Science utilized software …See all stories on this topic »VizWorld.com

So-called "augmented reality" is the overlaying of digital information onto the real world, and everyone from games designers to retailers to health-care …See all stories on this topic »

Produced by Dutch company Layar, Layar Reality Browser is one of hundreds of applications that use a technology known as augmented reality to provide …See all stories on this topic »

“I wrote about augmented reality in Consumed back in November 2009, but most of the examples that I could find at the time didn't really interest me that …See all stories on this topic »Wired (blog)

London has played host to many time travelling smartphone apps, from the Museum of London's Street Museum to Time Travel Explorer's retronaut cartography …See all stories on this topic »PSFK

VTT Technical Research Centre of Finland and Vuzix Corporation are working together to bring “first person” Augmented Reality and ALVAR to the next …See all stories on this topic »

Its new augmented reality app allows you to point a trusty smartphone camera at your printer and hey presto a tutorial starts running, which shows you …See all stories on this topic »Internet Ink (press release)

Augmented reality (AR): OMAP technologies strengthen AR applications such as AR browsers, mobile merchandising and mobile social networking, …See all stories on this topic »

“We're talking about adding social and augmented reality components. Something almost like an extension of the Mardi Gras experience.” There are a handful of apps connected with Carnival, but Zehnder and WWL's app actually provides …New O…

Augmented reality company Layar said today that it has launched a new augmented reality player that can be embedded for free in iPhone applications. …See all stories on this topic »

AUGMENTED REALITY: As smartphones get more computing power, the race is on to monkey around with their camera images, either to make them more fun or add …See all stories on this topic »

The console's most striking aspect is the augmented reality (AR) feature. A drink coaster-sized plastic card with a symbol on it, called an AR card, …See all stories on this topic »

Bubbli would seem to be attempting something different–the "next generation" of augmented reality (it teases) that constructs a representation of the real …See all stories on this topic »Fast Company

9, 2011 8:15 pm Augmented reality is still a foreign concept for most journalists, but The Boston Globe showed last weekend that “AR” can be done quickly …See all stories on this topic »Poynter.org